Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

How to Succeed at B2b Events and Ensure a Return on Your Investment

Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with pockets full of business cards and calendars full of meetings with hot prospects. Get them wrong however and you’ll have some serious expla...

August 2017 / Written by Daniel Mullins

5 Top Tips for Creating Impactful Market Research Outputs

One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and customers, meaning decisions can be taken in greater confidence and competitive advantage can be gained. The challenge for ...

July 2017 / Written by James Ferran

5 Point Checklist for Effective Segments

Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to companies. Giving individual treatment to every customer would be extremely demanding on company resources. The answer to this ...

July 2017 / Written by B2B International

How B2B Researchers Can Take Advantage of Mobile Ethnography

With the promise of much richer data capture, mobile ethnography is taking off in b2b market research. The technique involves asking participants to use their smartphones to capture photos and videos and engage in discussions while they go about thei...

July 2017 / Written by B2B International

How Geographical Spread Determines Which Type of Focus Group to Use

While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...

July 2017 / Written by B2B International

The Future of Construction

What does the future hold for the construction industry? We’re sure this is a question hot on the lips of everyone involved in the industry. In fact, as b2b research specialists who count the construction industry as one of their key sector special...

June 2017 / Written by B2B International

The Skills Required From the Researcher of the Future

What does the researcher of the future look like? The recently published GreenBook Research Industry Trends Report 2017 asked 2,637 research providers and clients to find out. The study asked respondents to rank a list of 8 skills required from MMR (...

June 2017 / Written by B2B International

Conor Wilcock at Cvent CONNECT

Our very own Conor Wilcock took to the stage earlier this week at Cvent CONNECT in Las Vegas. He delivered his talk, “Building Lasting Experiences Using Customer Data”, on both Monday and Tuesday to great reception. Conor touched upon data basics...

June 2017 / Written by B2B International

Museum of Failure

We are always talking about innovation. That’s because it is so important. “New” is one of the most important words in the marketing vocabulary. In the world of cosmetics, new products typically account for 15 to 20% of a company...

June 2017 / Written by B2B International