‘B2B Customer Experience” Nominated in Business Book Awards

We’re excited to announce that B2B Customer Experience, written by Nick and Paul Hague, has been nominated for the Business Book of the Year award! The Business Book Awards recognise authors who have shared their industry or market knowledge, exper...

January 2019 / Written by B2B International

Megatrends Series: The Internet of Things

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

December 2018 / Written by B2B International

Our Most Popular Content of 2018

As 2018 draws to a close, we’ve compiled a list of our 5 most popular blogs and articles from the past 12 months. Whether you missed them the first time around, or just want to look back over your favourites, we hope you enjoy our list below co...

December 2018 / Written by B2B International

B2B International Awarded Two IQCS Awards

We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork centre were recognised in both the ‘Interviewer Excellence -Telephone’ category and ‘Best Interviewer Training an...

November 2018 / Written by B2B International

Video: The Importance of Researching Non-Customers

Researching non-customers is notoriously difficult for b2b businesses to carry out internally. A lack of working relationship and understanding of how to reach these audiences lead to very low levels of interest and engagement in the research. This i...

November 2018 / Written by B2B International

Lessons from Social Research

For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that are used in its related disciplines. For meaningful knowledge of the relationships between businesses and their customers, whether b2b ...

November 2018 / Written by Lorna Finlay

Research & Results 2018: Workshop Slides

This year’s Research & Results, the leading international market research trade show, has come to an end. We’ve had a great time and would like to take this opportunity to say thank you to the numerous stand visitors for all the interesti...

October 2018 / Written by B2B International

How Is Strategy Developed and Where Does Market Research Fit In?

Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined...

October 2018 / Written by Jennifer Strange

B2B International Joins gyro

We’re excited to announce that B2B International has been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing. gyro, headquartered in New York with a f...

October 2018 / Written by B2B International

B2B International Awarded Two Confirmit AIR Awards

We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...

October 2018 / Written by B2B International