An Introduction to Behavioural Science

Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers three things: A discussion of what behavioural science is and why it exists A real-life example demonstrating...

March 2019 / Written by Chris Harvey

Megatrends Series: 5G Technologies

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

March 2019 / Written by B2B International

The Emotions That Drive Business Decision Making

It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions. We spend more of our waking hours at work than at home; more time with our colleagues than with our friends and families. Our jobs and car...

February 2019 / Written by Matthew Harrison

Megatrends Series: Blockchain and Cryptocurrency

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

February 2019 / Written by B2B International

Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!

We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly s...

February 2019 / Written by Lorna Finlay

How to Befriend an Elephant

Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two ...

February 2019 / Written by Tad Davidson

Stealing from Sociology: Social Network Analysis

Rather than focusing on social media, this article will look at social networks in more general terms, referring to the idea of a network of individuals that interact with each other. Social network analysis is an approach within sociology that is us...

February 2019 / Written by Jaimie Armstrong

Megatrends Series: Automation & Robotics

Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...

January 2019 / Written by B2B International

Humanly Relevant: How Emotions Influence the B2B Landscape

The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new ideas and concepts to think about. I was first introduced to the idea of a business being ‘humanly relevant’ during a talk with gyro...

January 2019 / Written by Georgia Wadsworth