Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

How Your Customers Can Support Your Marketing Through Word of Mouth

During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I w...

August 2018 / Written by Svenja Kruchten

B2B International Recognised in the 2018 MRS Operations Awards

B2B International is delighted to have been announced as a finalist in the 2018 MRS Operations Awards. The Operations Awards, or ‘Oppies’ as they’re affectionately known, provide research firms the opportunity to showcase the incredible range o...

August 2018 / Written by B2B International

Design Thinking: A User-Centered Framework for Driving Innovation

Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...

August 2018 / Written by Alexandra Stanciu

Battlecards for Increasing Sales Success

A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...

July 2018 / Written by B2B International

How the Internet of Things can Help B2B Brands Deliver CX Excellence

The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and blog post around the web. Its popularity has soared in recent years as more and more of its applications hit the mainstream. Smart Homes is...

July 2018 / Written by Daniel Mullins

Four Steps to Understanding a Market

Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with a need to better understand a potential new market, and what opportunities may be available to them there. As researchers, w...

July 2018 / Written by Lorna Finlay

Using Neuromarketing to Provide New Insight into Loyalty Research

Loyalty research is heavily reliant on NPS. It is used by many organisations as a stand-alone measure of performance and as a benchmark by which to compare with competitors. Further reading: What is the Net Promoter Score? It’s a relatively simple ...

July 2018 / Written by B2B International

Keeping Customer Experience Trackers on Track

Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded...

June 2018 / Written by Colette Stevens

3 Important Lessons To Help You Guide Your Future Business Success

While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are some important insights which businesses can draw from his arguments and apply more generally to business decisions and str...

June 2018 / Written by Thomas Grubert

Our Award-Winning Approach to B2B Win / Loss Research

We are very pleased to announce B2B International has won Confirmit’s ACE Award in this year’s ‘b2b’ category. The award is for our new approach to win / loss research for b2b businesses, and recognises the impact it has delivered for clients...

June 2018 / Written by B2B International