Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

6 Critical Success Factors of a Qualitative Research Project

Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...

February 2018 / Written by Melanie Rankin

How to Speak so That People Want to Listen

Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...

February 2018 / Written by Natalia Jain

Latest Survey Findings: Preparing for Growth in B2B Markets

Growth is vital to companies’ futures, and the responsibility of driving it is falling squarely on the shoulders of marketing and insight departments. Our latest survey aims to help companies shape their own growth strategies by sharing invaluable ...

February 2018 / Written by B2B International

The Key Takeaways from Our CX Leadership Roundtable

Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of industry sectors came together to share their challenges and successes, and to discuss where CX is heading in the future. We started the day b...

February 2018 / Written by B2B International

Has Your Market Found You?

The newspaper this week reported a story relating to a glowing review of an extendable paintbrush holder posted on Amazon. (Appliance of Science Twists Amazon Reviews, The Times 1.2.18) This amusing story serves as a reminder to think outside the box...

February 2018 / Written by Carol-Ann Morgan

Using Stimuli Effectively in B2B Market Research

What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction from respondents. They can be: Auditory – such as a read out of a concept or product features. Visual – such as images or video of mar...

January 2018 / Written by Tom Percival

The Importance of Typography in Branding

As well as the use of colour in branding, the choice of font is equally important. It is yet another form of non-verbal messaging you are sending out about your brand. Your typographic palette helps to tie all communications together, from the copy o...

January 2018 / Written by Jayne Sanders