Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

Bringing Research Insights To Life

Introducing Fox Agency – long-time friends and strategic partners Fox Agency is an integrated b2b marketing agency and long-time friend of B2B International. Our strategic partnership spans 8 years and has seen us work together on many projects for...

April 2018 / Written by B2B International

Innovation and Isomorphism

The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no prizes for guessing on which side of this dichotomy businesses hope to fall, innovation can be a challenge. While we often think ...

March 2018 / Written by Lorna Finlay

A Researcher’s Guide to Creating Buyer Personas in B2B Markets

The development of buyer personas has become a key objective for many b2b organisations. A thorough understanding of customers will not only help to craft relevant and engaging marketing messages, but also help to develop products and services that b...

March 2018 / Written by B2B International

B2B International Reports Record Growth for 2017

B2B International has reported record growth for 2017, with revenue rising 28% to £10.9m, and all divisions of the business expanding. CEO Matthew Harrison reports “We are delighted by our performance over the past year. We expanded rapidly in the...

February 2018 / Written by B2B International

6 Critical Success Factors of a Qualitative Research Project

Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...

February 2018 / Written by Melanie Rankin

How to Speak so That People Want to Listen

Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...

February 2018 / Written by Natalia Jain