Brand Innovation

Todays post is taken from an excellent article on Tom Asacker’s website. “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” Since the beginnin...

April 2006 / Written by B2B International

SMEs – The engine of the UK economy

They make up a half of all jobs in the UK and account for half of our GDP, yet the significance of the SME sector is often overlooked, according to a new report Business to business market research specialists, B2B International, have published a Whi...

April 2006 / Written by B2B International

Are companies out of touch with their customers?

A recent survey shows that Companies are ‘out of touch’ with consumers. The study states that customers now more likely to take their business elsewhere due to companies being “out of touchâ€? with what irritates them about their ser...

April 2006 / Written by B2B International

Are You The Best Market Researcher?

For the third year running, the Market Research Society are running their Research Excellence & Effectiveness Awards. The MRS are now accepting entries for the awards which aim “to celebrate innovation and best practice across the research ...

April 2006 / Written by B2B International

Advertising Amongst Small And Medium Sized Enterprises

Next week we will be publishing a new B2B white paper that is hot off the digital press. The white paper covers the results of a recent survey conducted by B2B International that looked at advertising trends amongst Small and Medium Enterprises (SMEs...

April 2006 / Written by B2B International

Which are the world’s most valuable brands?

Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third. 1. Microsoft = 62,039 2. GE = 55,834 3. Coca-Cola = 41,406 4. ...

April 2006 / Written by B2B International

Market Research Analysis – Back To Basics

We are firm believers at B2B International in using strategic frameworks and tools to deliver actions that our clients should take as a result of any piece of research. This always helps in implementing short, medium and long term improvements within...

April 2006 / Written by B2B International

A must for the webshelf! No payment, no login – something for nothing! Just collect the chapters. From mid April, a chapter a week will be available exclusively to B2B blog. ‘A Practical Guide to Market Research’ by B2B founder, Paul Hague, is ...

April 2006 / Written by B2B International

Helpful Market Research Tools

Almost all valuable market research is conducted using samples, which makes the area of sampling and statistics key to the market research function. If business to business marketers experience twinges of inadequacy when compared to their counterpart...

March 2006 / Written by B2B International

Artificial intelligence for online qualitative research.

It may sound like something that should be in the distant future, but Dr Peter Millican of Oxford University believes that Artificial Intelligence (AI) could be used to get automated qualitative result from online research. Research-live.co.uk states...

March 2006 / Written by B2B International