Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

‘Questionnaire Design’ Given 5 Stars on Amazon

Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas...

January 2006 / Written by ChrissieH

Innovation in Construction – Part 2 of 3

The second reason for the lack of innovation is that we, the general public are conservative in our demands of the construction industry. As long as we want to live in houses that are built of brick, with oak beams and slate tiled roofs, that is what...

January 2006 / Written by ChrissieH

Innovation in Construction – Part 1 of 3

Paul Hague shares some of his thoughts on the lack of real innovation in construction amd outlines how research can help signpost the way to success. Innovations are the lifeblood of any market. A failure to innovate is very often the reason for the ...

January 2006 / Written by ChrissieH

Our Latest Book Doing Well on Amazon

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case stud...

January 2006 / Written by B2B International