Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

What Is The Best Survey Software?

In “Research in businessâ€? (free with this months “Researchâ€? magazine), Time Macer puts forward an excellent summation of the best options for online survey software available to us researchers. The article rounds the different softw...

May 2006 / Written by B2B International

Most loved, and most hated brands.

This week’s edition of ‘Marketing’ publishes a list of the top 50 most loved brands and also (the marketing managers’ nightmare) the top 50 most hated brands. The results were gathered from an online survey of 3,000 UK consumers during Februa...

May 2006 / Written by B2B International

Advertising For SMEs

SMEs make up a half of all jobs in the UK and account for half of our GDP, yet the advertising undertaken by the SME sector is often DIY according to a new report There are around 4m SMEs in the UK. They are hugely important to the health of the nati...

May 2006 / Written by B2B International

The key principles of effective questionnaire design

Questionnaire design is one of the hardest and yet one of the most important parts of the market research process. Given the same objectives, two researchers would probably never design the same questionnaire. The following seven steps will help you ...

May 2006 / Written by B2B International

According to a study conducted by Money Magazine and CNN in the US, Market research is one of the most popular career choices in The States. The article goes on to state: Dale Lersch, chairman of the Council of American Survey Research Organisations,...

May 2006 / Written by B2B International

Business Research Means Business – The BIG Conference

This May sees the BIG Conference 2006 at the Marriott St. Pierre Hotel, Chepstow. The conference focuses on business-to-business research and, due to its size, it claims to offer benefits to both buyers and suppliers. The BIG Conference Programme des...

May 2006 / Written by B2B International

Sources For Desk Research

We have come across an interesting article by Rieva Lesonsky, (a small-business expert and a senior vice president and editorial director at Entrepreneur Media Inc) that brings together many useful links and resources. The article was compiled as a r...

May 2006 / Written by B2B International