Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Market Research Analysis – Back To Basics

We are firm believers at B2B International in using strategic frameworks and tools to deliver actions that our clients should take as a result of any piece of research. This always helps in implementing short, medium and long term improvements within...

April 2006 / Written by B2B International

A must for the webshelf! No payment, no login – something for nothing! Just collect the chapters. From mid April, a chapter a week will be available exclusively to B2B blog. ‘A Practical Guide to Market Research’ by B2B founder, Paul Hague, is ...

April 2006 / Written by B2B International

Helpful Market Research Tools

Almost all valuable market research is conducted using samples, which makes the area of sampling and statistics key to the market research function. If business to business marketers experience twinges of inadequacy when compared to their counterpart...

March 2006 / Written by B2B International

Artificial intelligence for online qualitative research.

It may sound like something that should be in the distant future, but Dr Peter Millican of Oxford University believes that Artificial Intelligence (AI) could be used to get automated qualitative result from online research. Research-live.co.uk states...

March 2006 / Written by B2B International

Independent fishmongers DO have a future!

The sector is thriving and many retailers have carved a niche position in their locality Findings in a new market research report from B2B International show that the retail seafood sector consists of a number of thriving independent fishmongers who,...

March 2006 / Written by B2B International

Five Steps To Better Market Research

Forward Planning If you allow plenty of time between the first discussions and the reporting deadline, it can improve the quality of the data, lower the chance of any gaps in the survey design, and increase the chance of insightful analysis. Re-use E...

March 2006 / Written by B2B International

Using customer value propositions in business to business markets

“Customer value proposition” or “CVPâ€? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companies oft...

March 2006 / Written by B2B International

Thirst for research is the key to Innocent’s success

In ‘research. extra’, the newspaper for the Resesarch 2006 conference, there is an interesting article with Richard Reed, the co-founder of Innocent Drinks. Innocent Drinks was founded five years ago and, following it’s rapid rise t...

March 2006 / Written by B2B International

Sniffing Out The Right Information

There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that...

March 2006 / Written by B2B International

Surveys show the vulnerability of SMEs

They make up a half of all jobs in the UK and account for half of our GDP, yet they are often the most at risk shows recent research reports. Recent research by Cable & Wireless shows that most small and medium-sized enterprises (SMEs) are not ma...

March 2006 / Written by B2B International