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How to Get Your Subscription Offering Right

In recent years, the popularity of subscription services has increased massively. Consumer markets have seen entrants such as wine-of-the-month services and business-to-business markets have seen SaaS (software as a service) companies such as Salesforce emerge as big players.

How can your company make the most out of the subscription service opportunity? Victoria DeRosa, Research Manager in our New York office, recently wrote an article for MarketingProfs looking at the steps businesses can take to ensure a successful subscription offering.

Click here to read the article.

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