Home > B2B Blog > Which Brands Have People Been Discussing This Week?


Last week saw some interesting developments for two very different brands. Firstly, there was the announcement that €˜”brand Beckham€™” is to be unleashed onto the US market. The move makes Beckham the highest paid sports personality by a long, long way on almost £500,000 a week.

The other big news was the announcement of Apple’€™s new iPhone. As if this announcement wasn’€™t enough to create a stir on the ˜blogosphere€™, the furore that followed when Cisco Systems revealed it had filed a lawsuit against Apple for using the iPhone brand (which is owned by Cisco), meant that the buzz around the story was boosted to no end. As they say, (and as the chart below shows) €œthere’€™s no such thing as bad publicity. Using the ever-present news items relating to Iraq as a measure, the chart shows what people have been talking about this week on the blogosphere.

For more information on branding click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Our industry expertise

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.

E-ON