Home > B2B Blog > A Problem Defined Is A Problem Half Solved – Podcast Audio


Podcast Audio

Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.

This audio white paper covers the following topics:

How ideas arise for market research

The market research brief – a statement of the problem

The market research proposal – the return of brief (ROB)
- The Information – what is required?
- The accuracy – how accurate does it need to be?
- The budget – how much have I got to play with?
- The timetable – when is it needed by?

What to expect in a proposal (return of brief)

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Our industry expertise

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel