Home > B2B Blog > A Problem Defined Is A Problem Half Solved – Podcast Audio


Podcast Audio

Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.

This audio white paper covers the following topics:

How ideas arise for market research

The market research brief – a statement of the problem

The market research proposal – the return of brief (ROB)
- The Information – what is required?
- The accuracy – how accurate does it need to be?
- The budget – how much have I got to play with?
- The timetable – when is it needed by?

What to expect in a proposal (return of brief)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Our industry expertise

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation

Throughout we felt assured that you did understand our brief/needs and that the recommended methodology would achieve the desired result.

BOC