Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast âA Problem Defined Is A Problem Half Solved’.
This audio white paper covers the following topics:
How ideas arise for market research
The market research brief â a statement of the problem
The market research proposal â the return of brief (ROB)
- The Information â what is required?
- The accuracy â how accurate does it need to be?
- The budget â how much have I got to play with?
- The timetable â when is it needed by?
What to expect in a proposal (return of brief)