Photo of Nik Werk

As a Research Director, I am responsible for the whole project cycle, from business development, to research planning, fieldwork monitoring, analysis, and consulting with clients on the back of the research.

Nik Werk Research Director

What is the best thing about working at B2B International?

I take a great interest in research methodologies and business issues. Working for B2B International is great, but it is even better to get to work for several of the world’s biggest and most innovative companies every year.

What is the best advice you have ever been given?

Don’t sweat the petty things. Don’t pet the sweaty things.

What is your favourite place you have visited – and why?

Belgrade, Serbia. It’s a very interesting city with great food, fantastic nightlife and some excellent museums. I will never forget taking part in the street celebrations when Serbia won the Water-polo World Cup.

What is your favourite book?

Germany: Memories of a Nation by Neil McGregor – a fascinating story of German history and identity, which has made my time in our German office far more interesting.

What is your favourite pastime?

I take an interest in international affairs, like real ale, cycling and follow AGF, my hometown’s rather unimpressive football team.