Photo of Karen Hoffman

I am a research manager in the New York office. I work closely with our clients to manage all aspects of the research process from writing proposals and questionnaires, analyzing data and making the recommendations.

Karen Hoffman Research Manager

What is the best thing about working at B2B International?

Every project is different. You have the opportunity to work on a variety of projects across all types of industries which means you are continually learning new things.

What is the best advice you have ever been given?

Control and worry about things you can control

What is your favourite place you have visited – and why?

Aruba. It was really relaxing with beautiful beaches.

What is your favourite book?

I enjoy reading autobiographies and memoirs. I think it is a great way to constantly gain new knowledge from the experiences of others. Night by Elie Wiesel is one in particular that stands out.

What is your favourite pastime?

Spending time with my family. I have three children who keep me very busy. I also enjoy doing Crossfit to stay fit.