Interested in knowing which archetype you are?
Here at B2B International, we’ve created a brand personality archetype tool founded in the theory of Carl Jung. The tool helps businesses determine what their brand’s purpose is, in order to develop a more distinct brand position through brand research. The tool can also be used in employee engagement research for exploring what motivates employees.
Click or tap on each motivational category below to view the relevant archetypes, including a summary of each.
We believe there is huge opportunity for brands to better differentiate themselves – especially b2b brands that often communicate the same character traits such as quality, committed, eco-friendly, global, etc. We developed this brand archetype tool to help companies determine what ultimately motivates their brand(s), and how to then apply the learnings to create a stronger brand position. Please get in touch to hear more about our research offering from one of our brand research experts.
We believe there is huge opportunity for brands to better differentiate themselves.
Please get in touch to hear more about our research offering from one of our brand research experts.