39 Search Results Found For: "Customer Journey Map"


B2B Blog entry

How to Carry out a Successful Customer Journey Mapping Project

Delivering a sub-par customer experience is a recipe for disaster. Get it right however, and you’ll enjoy far greater financial returns and long-term loyalty from your customers. One of the most effective tools in a customer experience research pro...

B2B Advisory

Customer Journey Mapping

A powerful tool for the business-to-business marketer is a customer journey map. The customer journey map tracks moments of truth that a customer meets in their relationship with a supplier. The customer journey mapping workshop develops the map and ...

What We Do

Customer Journey Map

A Customer Journey Map is used to better understand the entire customer experience and to highlight areas where improvements are needed, thereby helping your organisation to become more customer centric....

B2B Customer Journey Mapping: An Introduction

This paper introduces customer journey mapping (CJM) in the context of customer experience management. It looks at what it is, why we should do it and the approaches that can be used to undertake this....

B2B Blog entry

Customer Journey Mapping Can Help Generate Revenue

An understanding of the effect that the aftermarket services has on satisfaction and post behavioural intentions is extremely important as it not only allows companies to differentiate their offering, develop another revenue stream but most important...

Buyer Journey Research

Understanding the path to purchase is vital in driving brand preference. And crucially, it begins long before considerations on the likes of product features and price. Buyer journey research allows you to step into the buyer’s shoes and identify t...

Putting the Customer at the Heart of the Business

In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research...