People Power: The Secret to Success
A marketing strategy must be built on firm foundations of knowledge. Here we present a checklist of questions that will help develop an effective marketing strategy.
Promotional Strategy: Sound Your Horn
B2B organisations are increasingly challenged with reaching a global and diverse target audience. So, it's important to be aware of the cultural biases that may exist.
Pricing Strategy: Name Your Price
Market research is all about storytelling. With this in mind, we believe that every great story - every great presentation - is built around 9 key ingredients.
Product Development: What You Want, Baby I Got It
Our real time customer alerts provide a platform for customer feedback to be sent directly and instantaneously to relevant parties. Learn how you can make your brand look more responsive than the competition.
Customer Loyalty: Love Is in the Air
From Aerospace to Xerography and everything in between. From the leaders of corporate companies through to hands on trades people. We almost certainly have been there already.
From qualitative to quantitative research. From advertising testing to segmentation. From branding to product development. We provide the most comprehensive range of B2B market research services of any company, anywhere.
We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.
This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.