People Power: The Secret to Success
A marketing strategy must be built on firm foundations of knowledge. Here we present a checklist of questions that will help develop an effective marketing strategy.
Promotional Strategy: Sound Your Horn
B2B organisations are increasingly challenged with reaching a global and diverse target audience. So, it's important to be aware of the cultural biases that may exist.
Pricing Strategy: Name Your Price
Created by B2B International, the Net Value Score (NVS) is a metric that provides the market’s view on the perceived value offered by each company supplying a market.
Product Development: What You Want, Baby I Got It
Our real time customer alerts provide a platform for customer feedback to be sent directly and instantaneously to relevant parties. Learn how you can make your brand look more responsive than the competition.
Customer Loyalty: Love Is in the Air
From Aerospace to Xerography and everything in between. From the leaders of corporate companies through to hands on trades people. We almost certainly have been there already.
From qualitative to quantitative research. From advertising testing to segmentation. From branding to product development. We provide the most comprehensive range of B2B market research services of any company, anywhere.
I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.
Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.