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As researchers there are few things as satisfying as following a project through from a client’s initial “what if we. . .?” moment to seeing how it has informed tangible, truly positive business changes. That’s what happened when we saw the refreshed brand identity for Irwin Mitchell unveiled on a large scale at Twickenham last […]
B2B International are delighted to announce the opening of our new Boston office. Following substantial growth throughout 2019, we have continued our geographic expansion by opening up in Boston, MA, following our recent expansions in Chicago, Edinburgh and Singapore. Our new Boston office allows us to work more closely with regional clients and serve the […]
Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 minutes. Focus groups are a particularly useful data collection method in studies such as concept / […]