Read Our Interview With Sealed Air’s Dale Grinstead On How To Differentiate An Undifferentiated Product

B2B International
 

dale grinstead

With some products, there are little if any opportunities to differentiate. A good example of this is Sealed Air, a global provider of hygiene solutions. With few opportunities to differentiate on chemistry, the company has turned to differentiating on everything that surrounds and supports chemistry.

To find out if this approach has been successful, we recently interviewed Sealed Air’s Dale Grinstead on their differentiation approach. To read the full interview, please click below.

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