Infographic: Achieving B2B Customer Experience Excellence

Achieving B2B Customer Experience Excellence

Our recent survey of marketing professionals in large b2b companies found that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture.

We looked at over 500 b2b brands to determine what makes a differentiated customer experience and have identified the six pillars of b2b customer experience excellence. Click below to view the infographic on what these are, and to see the proportion of b2b firms that perform well on each pillar.

 
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