Millennials in B2B – a Conversation With Liz Keene

How to Communicate With Millennials in a B2B Environment

One in five B2B decision makers is now a Millennial. Importantly, the proportion of Millennials in decision making roles will continue to increase in the coming years. So, it is now more crucial than ever before to learn how to communicate and engage with this important group. Nick Hague, director at B2B International, recently sat down with expert Liz Keene to talk all things Millennials with a particular focus on B2B environments.

The conversation has been transcribed and can be read in full by clicking below.

 
 
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