Today and tomorrow sees the inaugural Quirk’s Event come to the New York Marriott at the Brooklyn Bridge. The sold-out event is a must-attend for all those with an interest in market research. The event also holds a special significance for B2B International as our very own Conor Wilcock will be speaking.
The event includes over 60 educational workshops and 30+ hours of learning. A wide range of topics will be covered, all intended to provide practical information that can be implemented quickly and effectively. Each session lasts just 30 minutes resulting in targeted and concise presentations.
The focus of Conor’s presentation will be the cultural biases that exist in a number of key research markets. Entitled “Comparing Apples To Pommes: Understanding And Accounting For Cultural Bias In Global Research”, the presentation aims to help researchers and marketers to develop global and local strategies which account for biases and make the most out of the insights and data that really matter.
Conor will be presenting in the 10:15am – 10:45 am slot in room 3, on Monday 23 February.
If you can’t make it to New York, we have included a link to the white paper based on the presentation, so please make sure to check it out.