Top Business Challenges for 2015

2015 is fast approaching, and many organisations around the world have already turned their attention to the business challenges they are likely to face next year. Having carried out a survey of over 200 of the world’s largest businesses based in the US, the UK and Germany, it was clear that three challenges in particular were a major area of focus for 2015 – innovation and growing market share, branding and differentiation, and segmentation.

In the video below, CEO Matthew Harrison takes a closer look at the three biggest business challenges identified for 2015, explaining why they are so important to these large organisations. If you’re already looking ahead to next year and considering the challenges you may face, the video below provides the perfect introduction to 2015.

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