In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest to this. No two customers are the same, and it pays to understand the differences between your different customers if you want to grow your business. So, how exactly does segmenting your customers lead to increases in customer satisfaction and ultimately profit?
The answer to this question can be found in this handy video by Oliver Truman and Nick Hague. The video covers everything from what you should be segmenting to how it should be used. If your business is interested in developing more effective customer value propositions, customer segmentation is the first step.
Watch the video below and let us know what you think in the comments section.