The best research comes from asking the right questions to the right people. However, significantly more effort is placed on getting the questionnaire right as opposed to selecting the right respondents. While ensuring that the right questions are being asked is a critical component of research quality, respondent selection has a much greater impact on research quality. So, how do you ensure the right people are being interviewed?
In our latest article, Paul Hague looks deeper into why respondent selection has a much greater impact on research quality than questionnaire design, and outlines 10 top tips to ensure the right respondents are selected for interviewing.
To see why respondent selection is so important for research projects, and what steps you can take to improve this, click the link below to read the full article.