Sales versus marketing. It is not uncommon in business for the two disciplines to be clumped together but, in reality, the two functions are often worlds apart.
When it comes to the not insignificant matters of product, price, promotion, audience, brand reputation and strategy (to name but a few), a company’s sales teams and marketing teams can have pretty polarized views and priorities – especially in the world of a b2b company.
The latest article to be posted on our US website takes a more in-depth look at this subject. Who’s right? We’ll let you be the judge of that…
