International market research is now the norm. Large corporates are commissioning research projects that cover multiple countries at once, and in many different languages. Managing such large scale international market research projects bring with them several research implications to think about.
In a recent article published on our US site, Paul Hague introduces the 5 most critical factors to think about when designing a multi-country research study; data collection, questionnaire design and translation, timelines, inter-country comparisons, and budgets. Learn how to overcome these 5 factors and increase your chances of success when commissioning global research projects by reading the full article (link below).