How Does Zero Moment of Truth Influence the B2B Buying Process?

The decision-making process has changed. A new stage in the process, called Zero Moment of Truth, is now more apparent than ever. The Zero Moment of Truth represents the pre-shopping stage, the stage at which we first start to gather our information on prospective products. For example, the moment we first feel the need to buy something, we may jump straight on to the internet looking for instant intelligence that will start the decision-making process. So, why is this significant in B2B markets?

Our latest article, ‘Zero Moment of Truth (ZMOT) – The significance For B2B Marketers’, looks at how B2B marketers can take advantage of this Zero Moment of Truth. Carrying out an online search before making buying decisions has become the norm, and this is where B2B marketers can use this to their advantage. Search engine optimisation (SEO) and online reviews are among the best ways to ensure your brand and products have influence at this early stage. So, this article will introduce the key online marketing strategies you need to consider if you want to be at the forefront of people’s minds in the decision-making process.

To read the full article and learn why Zero Moment of Truth is so important in B2B markets, follow the link below.

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