Among the most crucial elements of any market research project is the interviewing stage. Getting the most out of your market research interviewers will set the tone for the rest of the project, and help to minimise any potential problems further down the line. Key to this is making sure the interviewers are fully briefed and have a clear and detailed understanding of the project objectives and outcomes from the start. So, how do you get the most out of your market research interviewers?
Our latest article, ‘The art of briefing: Getting the most out of your market research interviewers’, looks at the steps required to ensure the interviewing team are properly briefed and can carry out this crucial stage of the research project successfully.
The article will cover:
- What is a briefing?
- Where does a briefing fit into the research process?
- A typical briefing
- Talking through the questionnaire
- Engaging the interviewers
- What makes a good briefer?
To learn more about interviewing as a market research method, visit our Interviews page.
To read the full article and learn how you can get the most out of your market research interviewers, follow the link below.