New product development is vital if businesses want to stay ahead of the competition. For this reason, it’s important to get the product development process right. Typically, there are three parts to any product development research – listening, learning and launching.
In a recent article published on our US site, Julia Cupman and Paul Hague look deeper into the product development process and the different types of new products. The article introduces a typical Stage-Gate process to product development, comprising of 6 stages, from initial idea screening to launching and monitoring the new product.
To read the full article, follow the link below.