Performance Metrics: Which one to choose?

B2B International
 

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial metrics such as sales, gross margin and cash are still essential measures in any business. However, they do not provide a measure of general business performance. Business performance metrics (measures of general business performance) are relatively new concepts, and there are currently a number to choose from. However, which is the best measure of general business performance?

In a recent article published on our US site, Paul Hague discusses business performance metrics and how they can be used. Looking at the four main metrics associated with measuring business performance; customer satisfaction score, net promoter score, customer effort score and the net value score, the article seeks to determine how and where the business performance metrics should be used.

To read the full article, follow the link below.

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