Gamification is the process of turning an activity into a game to encourage engagement. It can be used to transform any tedious chore into a fun or amusing game. While the concept of gamification is fairly new, the use of games for our entertainment and enjoyment is not. So, how can gamification be used in B2B market research?
In a recent article published on our US site, Kyle Cockett and Paul Hague discuss gamification and its role in B2B market research. Drawing upon examples of gamification in action, including how B2B International recently used gamification when looking at improvements to our offices, the article assesses the potential uses of gamification in b2b research and whether it will improve engagement and lead to more accurate and reliable responses in surveys.
To read the full article, follow the link below.