Top Tip 10: Dealing with shorter attention spans

10 Top Tips for 2014

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the final tip of the series looks at how you can deal with shorter attention spans! We hope you’ve enjoyed the series and found our tips both interesting and useful. To read yesterday’s top tip, click here: Top Tip 9.


Top Tip 10: Dealing with shorter attention spans

In B2B markets especially, attention spans are getting shorter. Therefore, your content advertising and customer research need to reflect this. The best way to grab attention is using visuals, and the best way to use visuals in b2b is infographics. Turning your blog posts, articles and research papers into visually compelling infographics will ensure your readers take in your message before attentions spans run out. The same also applies with your surveys – ditch your large annual survey in favour of smaller, focused surveys throughout the year to keep respondents engaged.


To take a look at our collection of infographics, click the link below..

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