Top Tip 8: Keep your stakeholders on-side

10 Top Tips for 2014

It’s day eight of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can keep your stakeholders on-side! To read yesterday’s top tip, click here: Top Tip 7.


Top Tip 8: Keep your stakeholders on-side

Make stakeholder consultation a priority. Developing constructive and productive relationships with your stakeholders over the long term requires a focus on stakeholder consultation. Listening to concerns and acting on feedback can result in a mutually beneficial relationship that can also form the basis of successful collaborations and partnerships in the future. Keeping your stakeholders on-side can lead to more informed decision making, greater stakeholder satisfaction and a greater chance of project/initiative success.


To learn more about stakeholder satisfaction, click the link below.

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