Top Tip 6: Building Long-lasting Customer Loyalty

10 Top Tips for 2014

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can build long-lasting customer loyalty! To read yesterday’s top tip, click here: Top Tip 5.


Top Tip 6: Use your insight to build long-lasting customer loyalty

Make sure the basics are right. To build customer loyalty, you have to start from the bottom; there is no point asking the NPS question (likelihood to recommend) and then sitting back hoping customers will automatically become promoters (it takes hard work!). First of all, making sure the quality of your product or service is as high as possible and in tandem offering the very best customer service are crucial building blocks of customer loyalty. Only when the basics are covered can you start looking upwards and at the rest of your operations to create true advocacy.


To learn more about our customer loyalty research, click the link below.

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