Top Tip 5: Market Intelligence

10 Top Tips for 2014

We’ve reached the halfway point of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can get the most out of your market intelligence! To read yesterday’s top tip, click here: Top Tip 4.


Top Tip 5: Getting the most from your market intelligence

Focus on the fundamentals and the finer details. The fundamentals of market intelligence can help with what to do, and the finer details can help with how to do it. For example, the decision whether or not to enter a market is determined by higher level findings such as market size and growth, and barriers and incentives to entry. How to enter a new market will be based on more specific details such as transport channels and human resource availability.


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