It’s day four of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can gain valuable insights from your market research! To read yesterday’s top tip, click here: Top Tip 3.
Top Tip 4: Ensure your market research findings deliver insight
Focus on the needs of the client, and communicate your findings in a way they can understand. It’s an all-too common question at the end of a research study – “So what does this mean for us and how can we use it?” It’s important to remember it’s not the data that solves the client’s problem; it’s the insights from the market research that emerge from the data to provide clear, actionable steps that the client can move forward with.
To learn more about how you can create powerful customer insights, click the link below.