It’s day three of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and we have our third top tip waiting for you below! To read yesterday’s top tip, click here: Top Tip 2.
Top Tip 3: Ensure your research surveys are as effective as possible
Start with the crucial information first, and make sure the survey is set out logically. If you wait till the end of a survey to ask the crucial questions that can make or break a research study, there’s a good chance the respondent has lost interest already (especially if the survey is long) and will not provide an accurate or reliable response. Likewise, don’t rush headlong into the important and sometimes sensitive questions straight away as you might scare respondents off! It’s important to make sure the survey flows naturally, with questions leading naturally into the next.
To learn more about B2B market research surveys, click the link below.