A recent study, commissioned by WPP and conducted by Millward Brown, has revealed the most valuable Chinese brands and highlighted the growth that Chinese brands are seeing across different industries. The top 10 brands, as revealed by the 2014 WPP BrandZ Top 100 Most Valuable Chinese Brands study, are shown below.
|
Rank 2013 |
Brand |
Category |
Brand value 2014 ($M) |
Brand value change 2014 vs. 2013 (%) |
Rank change |
|
1 |
China Mobile |
Telecom providers |
61,399 |
21% |
|
|
2 |
ICBC |
Financial institutions |
39,658 |
-2% |
|
|
3 |
Tencent |
Technology |
33,879 |
68% |
2 |
|
4 |
China Construction Bank |
Financial institutions |
25,510 |
6% |
-1 |
|
5 |
Baidu |
Technology |
19,986 |
-12% |
-1 |
|
6 |
Agricultural Bank of China |
Financial institutions |
19,318 |
12% |
|
|
7 |
Bank of China |
Financial institutions |
13,636 |
0% |
1 |
|
8 |
PetroChina |
Oil & Gas |
13,433 |
12% |
3 |
|
9 |
Sinopec |
Oil & Gas |
13,133 |
5% |
1 |
|
10 |
China Life |
Insurance |
12,702 |
-12% |
-3 |
Market-driven brands (or private companies without government backing) enjoyed the most growth in the top 50, with values growing by 27% compared to the 9% growth in state-owned enterprises (SEOs). However, SEOs made up 8 of the top 10 brands, including the top 2. China Mobile came top of the rankings for the fourth year in a row, with a brand value of $61.4bn, followed by financial institution ICBC and technology company Tencent.
The study also revealed that 11 industries showed an increase in brand value, with travel agency (+98%), healthcare (+67%) and food and dairy (+62%) showing the biggest increases. However, it was Financial, Oil & Gas and Technology firms that made up the majority of the top 10 brands revealed by the study.
The continued growth in China comes as no surprise, and the Chinese market offers a great opportunity for Western companies looking to expand. China research has soared in popularity in recent years, and has become one of our most important areas of focus at B2B International. Having had offices in China since 2006, we have extensive knowledge and experience of the China market and understand how beneficial China market entry can be for clients of all sizes and industries.
To find out more about how we can help with entering the China market, visit our China Market Entry page.
