Behavioural economics isn’t new. In fact, marketers have been employing behavioural economics, sometimes unintentionally, for years.
Understanding customers’ behaviour patterns is crucial for any marketer who is looking to either predict future uptake of a new product launch, more effectively develop a pricing strategy uplift or understand the impact of a new marketing campaign.
In B2B International’s latest white paper, Paul Hague discusses how as market researchers, the learnings we need to take from behavioural economics are important ones such as being extra attentive to the design of our questions as well as putting at least equal importance on understanding behaviours as well as opinions, needs and attitudes.
To read our latest white paper: The Impact of Behavioural Economics on Market Research.