Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress 2013. B2B International was represented at this prestigious event by Matthew Harrison, Daniel Sun and Stephanie Teow, and Matt and Daniel were delighted to take to the stage on the Friday afternoon to present a session on B2B Market Research.
The B2B International-led session was well received, with marketers from such multinationals as 3M, BP, Fujitsu and Honeywell in attendance. The event, which is a key date in the calendar for China’s leading B2B marketers, also attracted a number of international marketers who had flown in from all four corners of the globe. The B2B International team looks forward to speaking at, and attending, many more of these events in the future as it’s a great opportunity for networking, knowledge-sharing, and spreading the word about the value of b2b market research.