How do I move my brand forward? For many companies, both new and well established, this is the million dollar question. Those looking for the answer may find that the latest article posted on the B2B International website goes some way to answering the question.
In the article, Ben Harris looks at some of the principal elements of a company’s marketing strategy to assess their role and importance in moving a company forward. Among the elements covered are: company name, logo, website and SEO strategy (including pay-per-click), and social media – not to mention other online and more traditional forms of marketing.
To read the article in full, please click here.