A couple of weeks ago, B2B International Director Carol-Ann Morgan took part in a roundtable event in London hosted by Marketing magazine. ‘Greater Insights 2012’ invited some of the UK’s foremost market researchers to lead a discussion on what’s hot and what’s not in the market research industry at the present time.
This week, a report on the day’s debate has appeared in the magazine. Amongst other things, the attendees discussed their shifting roles and the ways in which the industry can help organisations unlock the secrets of their clients and consumers.
To read more about the Greater Insight Roundtable, please click here, or to watch a short video of Carol-Ann sharing her thoughts on the day, please click here.
