Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific – marketing budgets appear to be on the rise. This is according to the latest Global Marketing Index from Warc.

Launched in late 2011, this monthly measurement draws on data from a panel of brand owners, media companies, ad agencies, and other communications industry specialists.

Incorporating readings for marketing spending, trading conditions and staffing levels, headline figures in April climbed to 58.1 points, up from 57.4 in March. Any score above 50 points indicates positive sentiment.

Marketing expenditure alone rose from 51.5 points to 53.7 points month on month, with the Americas reaching an impressive 57.4 points, and Europe marking a reading of more than 50 for the first time since the survey began six months ago. This might not be earth-shattering news, but at long last gives us something positive to talk about – especially for Europe – in these tumultuous times.

To read the report in more detail, please click here.

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