Another strong year of growth for international business-to-business market research and market intelligence specialists
B2B International reported another excellent year in 2011, with revenue breaking the £4m (US$6.3m) barrier and profit increasing by 21% from £580,000 to £700,000 EBITDA*. Since its formation in 1998, the company continues its record of growing its revenue and making a profit for 14 consecutive years.
CEO Matthew Harrison attributes the company’s success to a number of factors:
“Despite the difficult economic environment in UK and Europe in 2011, B2B International’s growth in this region was its best ever at 33%. North America also had an excellent year, equalling the record year of 2010. Another reason for our success over the past few years is the increased diversity of our customer base. The financial sector is now our third biggest sector, complementing the two traditionally strongest markets of engineering and manufacturing, and chemicals and gases; and business services continue to grow. Finally we have moved towards the ‘productisation’ of much of our offering, developing a number of metrics that are pre-defined before a project, add value to the customer and allow comparison with aggregated data, all of which clarify our outputs in the minds of our clients.”
B2B International’s growth plans have not abated for 2012. An office in Chicago was opened a month ago, and an ambitious foray into the consumer arena is promised, with a new consumer subsidiary Deep See Research (www.deepseeresearch.com) set to launch in April.