The Growth of Market Research in Russia

Curious as ever about how the market research industry is faring around the world, we do of course have a particular interest in developments in Russia, thanks to our Moscow office.

It’s pleasing to hear, therefore, that according to the latest estimates from OIROM, the Russian Association for Market and Opinion Research, the country’s market research turnover grew by 16% in 2011 to reach approximately $US 370m. Turnover grew by 20% in 2010, demonstrating the increasing importance attached to Russian market research.

If you are interested in carrying out market research in Russia, please email moscow@b2binternational.com or read our white paper on the subject to find out more.

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