B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops will enable attendees to not only learn the theory of marketing, but – crucially – to apply the learnings to their own businesses. A brief summary of the course schedules is shown below, but more information can be found here “Shanghai Marketing Training Courses”.
To book your place online, please click here.. If you have any questions, please call your nearest B2B International office or email shanghai@b2binternational.com
Market with Intelligence – Thursday, September 22, 2011
This course introduces you to the key principles of market research and how research tools can be used to grow your business. Topics covered include:
• Introduction to market research
• Obtaining qualitative insights for business decision-making
• Obtaining quantitative insights
• Turning the results of research into action
Value-Based Marketing – Friday, September 23, 2011
Our value-based marketing workshop explores the key marketing principles and how you can make them work for you, including:
• Market intelligence and value-based marketing
• Market analysis, mapping and segmentation
• Competitive intelligence
• Creating customer value
• Pricing for value capture and profit
