The commercial landscape is littered with examples of firms with innovative products or services which failed because they could not achieve profitability – typically either they could not attract sufficient customers or were based on unsound economics. A good product or service is therefore no guarantee of success in the marketplace.
In their latest paper, Colin Mason and Ross Brown argue that high growth depends on how you set yourself up to deliver value into the market. To read in full this article on how fast-growth enterprises design their business models, please click here.
