OK – so you might not be all that surprised when a company that organizes virtual events releases figures announcing that 60% of U.S. marketers plan to increase their spending on…you guessed it – virtual events. But it’s certainly hard to deny the increasing importance and influence that technology has on the way we all work and conduct business nowadays.
Unisfair’s research, conducted online last month with more than 550 marketers, also indicates that 42% of marketers plan to reduce spend on physical conferences and trade shows in the next 12 months. Highlighting the accessibility of virtual events, the study shows 27% of respondents to have attended these events from their beds, 11% from beaches or swimming pools, and 4% from airplanes!
