B2B International sponsors USA polocrosse team

B2B International is delighted to be the official shirt sponsor of the USA national polocrosse team, which is competing in the World Cup in July in England. The tournament will be held at the Onley Grounds Equestrian Centre in Rubgy, Warwickshire, UK.

The global research and market intelligence company has an active interest in the USA, with an expanding research team in its New York office, and the recent posting of a 58% year-on-year growth in 2010. Other offices include three in Europe and two in Asia.

While polocrosse might seem an unusual sport for Americans to play, it resembles the American Indian game of lacrosse. It is a racquet sport played on horseback and is a fast paced game that combines the speed of polo and the strategy of chess with the ball handling skills of lacrosse.

B2B International Marketing Manager, Caroline Harrison, explains, “Sport has always been important to B2B International, with a number of keen marathon runners, squash players and cyclists among our research teams. This sponsorship opportunity enables us to demonstrate our interest in sport and to feature B2B International beyond the business-to-business arena.”

Find out more about the event here: USA Polocrosse 2011

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