The annual list of the world’s leading brands has just been published and Google comes out on top. With a brand value of $44.3 billion, the search engine giant is the most valuable global brand in Brand Finance’s annual survey.
Microsoft, Wal-Mart and IBM are the next biggest brands and Vodafone, taking fifth spot, is the UK’s top representative and the largest telecoms brand to feature. HSBC and Tesco are the only two other British brands to appear in the Top 20, which is dominated by US brands – 13 in total.
Apple is a big riser, climbing from $19.8 billion last year to $29.5bn in 2011. Meanwhile, Coca-Cola has dropped out of the Top Ten for the first time, falling from third place to 16th.
This year’s complete Top Ten Most Valuable Global Brands (2011) is shown below:(Click the image for an enlarged version)