Online On The Up

Yet more statistics that point to the ever growing importance of the internet for marketers:

A new report released by eMarketer reveals online advertising spend will grow by as much as 13.9% this year, to reach a record $25.8 billion. This double-digit trend is expected to continue until at least 2014, by which time total spend will have broken the $40 billion barrier and online will have become the most important advertising medium.

Standard & Poor’s Financial Services also predicts strong – albeit slightly reduced – growth, estimating that US online advertising revenue will rise by 10% this year.

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