Marketing & Selling to Chinese Businesses

China Business Review

 
The China Business Review, the well-respected magazine of the US-China Business Council, recently published an issue focused on the subject of sales and distribution. B2B International’s Matthew Harrison and Mark Hedley contributed an article on the subject of Marketing and Selling to Chinese Businesses, which covered topics such as:

  • Chinese attitudes towards marketing and sales;
  • How Chinese companies want to be approached; and
  • What Western suppliers should communicate to Chinese customers

This article can be found on the China Business Review website at the following link.

Alternatively, the B2B International white paper Marketing and Selling to Chinese Businesses can be accessed by clicking here.

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