A Recovery for Marketing

Following a tough couple of years for the industry, good news comes for marketers with reports that marketing recruitment and salaries are set to rise in coming months. The new study by recruitment consultancy Aquent reports that 50% of firms plan to boost numbers in their marketing teams over the next six months; 43% forecast no change.

The survey, carried out via face-to-face and telephone interviews, also showed almost one-third (29%) of marketers predicting that salaries will rise; the remainder again forecast no change.

Both figures are an indication that the marketing industry, which was hit hard during the recession by widespread job cuts and pay freezes, is starting to recover. Along with marketing budgets, advertising spend is also expected by many to be on the increase.

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